Merch Icons in the Wild
More great merch found in the wild. These come from Asheville, NC. (IMG: Musique Mode)
More Merch Icons
More merch icons and music history found at Ten Church Street in Lambertville, NJ . (IMG: Musique Mode)
The Costs of Fashion-Focused Merch
The up front costs of developing a more fashion-focused merch collection can be worth the increase sales and customer engagement. (IMG: Musique Mode)
Reimagining Merch Retail
Enhancing the merch retail experience is low-hanging fruit for artists looking to increase cash flow and deepen fan engagement. (IMG: Musique Mode)
Merch vs. Fashion
Understanding the different between music merch and fashion collections elucidates the require approaches and costs to each. (IMG: Musique Mode)
The Rise of DIY Merch
Many artist management companies are seeking to bring their merchandise development in house to create market differentiation and increase revenues. (IMG: Musiue Mode marketplace)
Merch Buying & MOQs
Artists have two main options when developing their merchandise strategy. Minimum Order Quantities (MOQs) can play an important role in deciding best approach and profit margins.
The Self-Perpetuating Myth of Bad Merch
With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)
Retailers Look to Music
Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)
The Resurgence of Vinyl
The vinyl record industry has witnessed a significant resurgence in recent years, driven by a combination of nostalgia, the desire for physical music collections, and the distinct audio quality that vinyl offers. (IMG: Musique Mode)
Music Merch: For Collectors
A recent visit to a vintage shop uncovered an original Morrissey tee, selling for $500. How much can merch be worth? (IMG: Musique Mode)
Learning from Fashion
There is much that the music merch industry can gain from fashion’s focus on customer desires and retail strategy. (IMG: The Djay Company)
Fans as a Monolith
When artists treat their fanbase as a monolithic group, they overlook critical aspects such as fit, cut, silhouette, design details, color choices, and price points.
Branded Merch, The Evolution
Screen printing on apparel became increasingly popular in the 1960s as a tool for the counterculture to express their message. Over time, innovation in printing has led to wider range of printing techniques and an important part of music merch. (IMG: Sex Pistols)
Rethinking Merch Development
The music merchandise industry has largely stayed the same for the past 60 years, focused primarily on logos and graphics. It’s a massive missed opportunity. (IMG: Electric Zoo)
The Evolution of the Tee Shirt: From Undergarment to Fashion Icon
Learn about the evolution of the tee-shirt from an undergarment to all around wardrobe style and veritable brand billboard. (IMG: Vivienne Westwood)
From Vinyl to Virtual
Since the gramophone, technological advances led to the rise of more portable and accessible formats from vinyl records in the 1950s ago compact discs (CDs) in the 1980s, and now streaming. (IMG: Rufus du Söl vinyl)
Music Merch and Fan Loyalty
Music ‘merch’ makes the intangible tangible and creates connection and loyalty between artists and fans. (IMG: Electric Zoo 10)
MERCH REVOLOTUION!
Musique Mode is revolutionizing the music merchandise industry with a unique system of designs that are fully customizable by each artist. (IMG: Musique Mode)
Licensed Music Merchandise: From Bands to Brands
Licensed merch has become a popular revenue stream for iconic musicians and bands. (Img: Urban Outfitters)