Enhancing the merch retail experience is low-hanging fruit for artists looking to increase cash flow and deepen fan engagement. (IMG: Musique Mode)

While many companies now facilitate the music merchandise process on behalf of artists, there is still a disconnect between the product and the retail experience, and little overall innovation and differentiation. (IMG: Musique Mode)

Finding the balance of cost and price across the full supply chain and logistics operation can alleviate costs and increase profit margins.

With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)

Understanding the customer journey and experience (CX) is crucial to truly engaging customers and fans and providing an individualized experience. (IMG: Musique Mode)

Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)

Often decisions about merch are made on an “as needed” basis rather than on a fully realized sell-thru, minimizing return on investment.

There is much that the music merch industry can gain from fashion’s focus on customer desires and retail strategy. (IMG: The Djay Company)

While music merch has become more important than ever, the experience of buying has stayed largely the same—and as bad as ever. (IMG: Musique Mode)