EDM Podcasts
Explore the world of EDM through some of the current, top podcasts, accessible on your favorite podcast platform. (IMG: Musique Mode graphic)
Merch Icons in the Wild
More great merch found in the wild. These come from Asheville, NC. (IMG: Musique Mode)
Read the Untold Stories of EDM
Electronic music has a deep and complex history that is just starting to be told, from both those who were apart of the movement and those who critiqued it. (IMG: "Futuromania" by Simon Reynolds)
More Merch Icons
More merch icons and music history found at Ten Church Street in Lambertville, NJ . (IMG: Musique Mode)
The Costs of Fashion-Focused Merch
The up front costs of developing a more fashion-focused merch collection can be worth the increase sales and customer engagement. (IMG: Musique Mode)
Reimagining Merch Retail
Enhancing the merch retail experience is low-hanging fruit for artists looking to increase cash flow and deepen fan engagement. (IMG: Musique Mode)
Merch vs. Fashion
Understanding the different between music merch and fashion collections elucidates the require approaches and costs to each. (IMG: Musique Mode)
Crafting an Identity for Artists
Crafting a strong brand identity allows an artist to build a more meaningful and long lasting relationship with their fans.
The Rise of DIY Merch
Many artist management companies are seeking to bring their merchandise development in house to create market differentiation and increase revenues. (IMG: Musiue Mode marketplace)
Merch Buying & MOQs
Artists have two main options when developing their merchandise strategy. Minimum Order Quantities (MOQs) can play an important role in deciding best approach and profit margins.
Festival Merch & Experience
Festivals offer the perfect environment for artists to best connect with their fans, but are typically limited to doing so, if they don’t think “outside the box.” (IMG: Musique Mode Osheaga, 2023)
Cultural Zeitgeist
Music and Fashion are the external representation of a society at a given time, following a lifecycle that begins with the new and strange and ultimately gives way to mass appeal and obsolescence.
The Artist / Merch Partnership
While many companies now facilitate the music merchandise process on behalf of artists, there is still a disconnect between the product and the retail experience, and little overall innovation and differentiation. (IMG: Musique Mode)
The Basics of Costing & Pricing
Finding the balance of cost and price across the full supply chain and logistics operation can alleviate costs and increase profit margins.
The Self-Perpetuating Myth of Bad Merch
With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)
Merch Icons
Collector grade music merch “out in the wild” including Lou Reed, Bauhaus and The Red Hot Chili Peppers (IMG: Musique Mode)
Rethinking the Customer Journey
Understanding the customer journey and experience (CX) is crucial to truly engaging customers and fans and providing an individualized experience. (IMG: Musique Mode)
Retailers Look to Music
Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)
The Resurgence of Vinyl
The vinyl record industry has witnessed a significant resurgence in recent years, driven by a combination of nostalgia, the desire for physical music collections, and the distinct audio quality that vinyl offers. (IMG: Musique Mode)
The Art of Merchandise Planning
Often decisions about merch are made on an “as needed” basis rather than on a fully realized sell-thru, minimizing return on investment.