Explore the world of EDM through some of the current, top podcasts, accessible on your favorite podcast platform. (IMG: Musique Mode graphic)

Crafting a strong brand identity allows an artist to build a more meaningful and long lasting relationship with their fans.

Many artist management companies are seeking to bring their merchandise development in house to create market differentiation and increase revenues. (IMG: Musiue Mode marketplace)

Often decisions about merch are made on an “as needed” basis rather than on a fully realized sell-thru, minimizing return on investment.

When artists treat their fanbase as a monolithic group, they overlook critical aspects such as fit, cut, silhouette, design details, color choices, and price points.