The up front costs of developing a more fashion-focused merch collection can be worth the increase sales and customer engagement. (IMG: Musique Mode)

Understanding the different between music merch and fashion collections elucidates the require approaches and costs to each. (IMG: Musique Mode)

There are stark differences between how fashion collections are developed and sold versus music merchandise. What can be learned by connecting the two?

There is much that the music merch industry can gain from fashion’s focus on customer desires and retail strategy. (IMG: The Djay Company)

Gabi Asfour, acclaimed fashion designer and innovator, leads the Musique Mode design studio In New York City. His objective: collaborating with artists to create the perfect merch. (IMG: Gabi Asfour)

Learn about the evolution of the tee-shirt from an undergarment to all around wardrobe style and veritable brand billboard. (IMG: Vivienne Westwood)

Musique Mode is revolutionizing the music merchandise industry with a unique system of designs that are fully customizable by each artist. (IMG: Musique Mode)