Understanding the different between music merch and fashion collections elucidates the require approaches and costs to each. (IMG: Musique Mode)

Artists have two main options when developing their merchandise strategy. Minimum Order Quantities (MOQs) can play an important role in deciding best approach and profit margins.

The music merchandise industry has largely stayed the same for the past 60 years, focused primarily on logos and graphics. It’s a massive missed opportunity. (IMG: Electric Zoo)