Understanding the different between music merch and fashion collections elucidates the require approaches and costs to each. (IMG: Musique Mode)

Crafting a strong brand identity allows an artist to build a more meaningful and long lasting relationship with their fans.

Many artist management companies are seeking to bring their merchandise development in house to create market differentiation and increase revenues. (IMG: Musiue Mode marketplace)

Artists have two main options when developing their merchandise strategy. Minimum Order Quantities (MOQs) can play an important role in deciding best approach and profit margins.

With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)

Retailers recognized the power of music merch and have sought to incorporate collaborations to licensed goods into their mix. (IMG: Nirvana at Urban Outfitters, 2023)

The vinyl record industry has witnessed a significant resurgence in recent years, driven by a combination of nostalgia, the desire for physical music collections, and the distinct audio quality that vinyl offers. (IMG: Musique Mode)

There are stark differences between how fashion collections are developed and sold versus music merchandise. What can be learned by connecting the two?

There is much that the music merch industry can gain from fashion’s focus on customer desires and retail strategy. (IMG: The Djay Company)

When artists treat their fanbase as a monolithic group, they overlook critical aspects such as fit, cut, silhouette, design details, color choices, and price points.

London is a vibrant EDM scene, offering unique and accessible venues and a wide array of international artists and new talents. Most recently DRUMSHEDS opened as the new premier club. (IMG: DRUMSHEDS, Broadwick Live)

The 66th Grammy Awards celebrated the best in music in the past year, including three EDM categories. Who won and what does it mean for the genre? (Skrillex, Fred Again.. Flowdan; © EDM Identity, 2024)

With the growth of touring and musicians as pop-culture icons, the artist manager emerged as a key role in the management of the full professional spectrum of a musician. (IMG: Bono and Paul McGuinness, U2tourfans)

The Hacienda was an iconic nightclub in Manchester England in the 1980s and 1990s helping to launch and define rave culture and modern EDM. (IMG: Manchester Evening News)