Festivals offer the perfect environment for artists to best connect with their fans, but are typically limited to doing so, if they don’t think “outside the box.” (IMG: Musique Mode Osheaga, 2023)

While many companies now facilitate the music merchandise process on behalf of artists, there is still a disconnect between the product and the retail experience, and little overall innovation and differentiation. (IMG: Musique Mode)

Finding the balance of cost and price across the full supply chain and logistics operation can alleviate costs and increase profit margins.

Understanding the customer journey and experience (CX) is crucial to truly engaging customers and fans and providing an individualized experience. (IMG: Musique Mode)

Often decisions about merch are made on an “as needed” basis rather than on a fully realized sell-thru, minimizing return on investment.

There are stark differences between how fashion collections are developed and sold versus music merchandise. What can be learned by connecting the two?

While music merch has become more important than ever, the experience of buying has stayed largely the same—and as bad as ever. (IMG: Musique Mode)