Screen printing on apparel became increasingly popular in the 1960s as a tool for the counterculture to express their message. Over time, innovation in printing has led to wider range of printing techniques and an important part of music merch. (IMG: Sex Pistols)

While music merch has become more important than ever, the experience of buying has stayed largely the same—and as bad as ever. (IMG: Musique Mode)

The music merchandise industry has largely stayed the same for the past 60 years, focused primarily on logos and graphics. It’s a massive missed opportunity. (IMG: Electric Zoo)

Gabi Asfour, acclaimed fashion designer and innovator, leads the Musique Mode design studio In New York City. His objective: collaborating with artists to create the perfect merch. (IMG: Gabi Asfour)

With the growth of touring and musicians as pop-culture icons, the artist manager emerged as a key role in the management of the full professional spectrum of a musician. (IMG: Bono and Paul McGuinness, U2tourfans)

Logos have become more than just a way to protect a product or brand, it is a quick way to communicate identity. (IMG: Louis Vuitton)

Learn about the evolution of the tee-shirt from an undergarment to all around wardrobe style and veritable brand billboard. (IMG: Vivienne Westwood)

Musique Mode is revolutionizing the music merchandise industry with a unique system of designs that are fully customizable by each artist. (IMG: Musique Mode)

K-pop bands thrive on fan engagement through social media and merchandise. (Img: BTS via South Morning China Post)