With very little design and production innovation and an unwillingness to see fans as more multi-faceted, the price and value proposition of merch is out of alignment. (IMG, Musique Mode)

When artists treat their fanbase as a monolithic group, they overlook critical aspects such as fit, cut, silhouette, design details, color choices, and price points.

Music ‘merch’ makes the intangible tangible and creates connection and loyalty between artists and fans. (IMG: Electric Zoo 10)