Music and Fashion are the external representation of a society at a given time, following a lifecycle that begins with the new and strange and ultimately gives way to mass appeal and obsolescence.

While many companies now facilitate the music merchandise process on behalf of artists, there is still a disconnect between the product and the retail experience, and little overall innovation and differentiation. (IMG: Musique Mode)

Finding the balance of cost and price across the full supply chain and logistics operation can alleviate costs and increase profit margins.

Collector grade music merch “out in the wild” including Lou Reed, Bauhaus and The Red Hot Chili Peppers (IMG: Musique Mode)

Understanding the customer journey and experience (CX) is crucial to truly engaging customers and fans and providing an individualized experience. (IMG: Musique Mode)