The Artist / Merch Partnership
While many companies now facilitate the music merchandise process on behalf of artists, there is still a disconnect between the product and the retail experience, and little overall innovation and differentiation. (IMG: Musique Mode)
Strategically Designed
Gabi Asfour, acclaimed fashion designer and innovator, leads the Musique Mode design studio In New York City. His objective: collaborating with artists to create the perfect merch. (IMG: Gabi Asfour)