Screen printing on apparel became increasingly popular in the 1960s as a tool for the counterculture to express their message. Over time, innovation in printing has led to wider range of printing techniques and an important part of music merch. (IMG: Sex Pistols)

Logos have become more than just a way to protect a product or brand, it is a quick way to communicate identity. (IMG: Louis Vuitton)

Licensed merch has become a popular revenue stream for iconic musicians and bands. (Img: Urban Outfitters)