GETTING TO KNOW: NINJA TUNE

Ninja Tune

Based in London, founded in 1990.

Ninja Tune is primarily known for electronic and experimental music genres, including but not limited to, electronic, hip-hop, breakbeat, trip-hop, and ambient music.

Key Successes:

1. Innovative Sound: Ninja Tune has earned a reputation for releasing cutting-edge, genre-defying music, often blurring the lines between electronic, hip-hop, and experimental music. This innovative approach has garnered critical acclaim.

2. Diverse Roster: The label has a diverse and influential roster of artists, contributing to its international recognition.

3. Solid Collaborations: Ninja Tune artists have collaborated with prominent musicians and producers across different genres, expanding their reach and influence.

4. Strong Visual Identity: The label is known for its distinctive artwork and creative branding, contributing to its unique identity in the music industry.

5. Award-Winning Artists: Ninja Tune artists have received numerous awards and nominations, including Grammy and Mercury Prize nominations.

Key Defining Attributes:

1. Independence: Ninja Tune is an independent record label, allowing it to maintain creative freedom and a unique artistic focus.

2. Genre-Bending: The label is known for pushing the boundaries of music genres and fostering experimental artists who challenge traditional norms.

3. Longevity: Ninja Tune's enduring presence in the music industry is a testament to its ability to adapt and evolve over the years.

Top 5 Artists Represented by Ninja Tune:

1. Bonobo: Known for his eclectic electronic soundscapes and downtempo beats, Bonobo (Simon Green) is one of Ninja Tune's most renowned artists.

2. Amon Tobin: A pioneer of electronic music, Amon Tobin is celebrated for his innovative approach to sound design and composition.

3. Coldcut: Founders of Ninja Tune, Coldcut (Matt Black and Jonathan More) have been influential in shaping the label's direction and the electronic music scene.

4. The Cinematic Orchestra: Known for their cinematic, jazz-infused electronic compositions, The Cinematic Orchestra has gained international acclaim.

5. FaltyDL: Drew Lustman, aka FaltyDL, is a prolific electronic producer whose work spans a wide range of electronic subgenres.

Additional Information:

• Ninja Tune has sister labels, including Big Dada (focused on hip-hop and related genres) and Counter Records (covering a broader musical spectrum).

• The label has a history of supporting emerging talent and has played a significant role in nurturing the careers of many innovative artists.

• Ninja Tune artists are known for their engaging live performances and multimedia shows, combining music, visuals, and technology to create immersive experiences.

• Ben Bohmer is the latest artist to sign with Ninja Tune.

Ninja Tune's enduring commitment to artistic experimentation and independent spirit has solidified its place as a trailblazing record label in the world of electronic and experimental music.