The Fusion of Technology and EDM
The Electronic Dance Music (EDM) scene, as we know it today, owes its birth to the advent of new computer technologies that revolutionized digital sound creation and manipulation. This journey began in the late 1960s and early 1970s, marked by pioneers like Kraftwerk, who, in 1970, began exploring the potentials of electronic music in creating a unique sound. Giorgio Moroder further pushed the boundaries in 1977 with "I Feel Love," a track that became a blueprint for electronic music. These early adopters utilized rudimentary synthesizers and drum machines, setting the stage for what would become a global phenomenon.
The connection between technology and EDM evolved dramatically from the 1970s through the early 2000s. In the 1980s, affordable synthesizers and MIDI (Musical Instrument Digital Interface) technology, like the Roland TB-303 and TR-808, became catalysts for genres like house and techno. The 1990s witnessed the rise of digital audio workstations (DAWs), which democratized music production, exemplified by Propellerhead's ReBirth in 1997. The early 2000s saw the integration of software like Ableton Live, which became indispensable for live performances, further blurring the lines between DJing and live music production.
In the past five years, EDM has intertwined more intricately with technological innovations. Augmented Reality (AR), Artificial Intelligence (AI), and gaming have become integral to the EDM experience. Artists like Marshmello made history with a virtual concert in the game Fortnite, reaching over 10 million viewers in 2019. AI has also begun shaping music production, with tools like Google's Magenta exploring AI-assisted music creation. AR experiences are enhancing live performances, offering immersive experiences that extend beyond traditional music events.
A quintessential example of this integration is the DJ and artist Joel Zimmerman, aka Deadmau5. Known for his innovative approach, Deadmau5 has transcended his role as a musician, delving into the realms of digital currencies, AI music composition, gaming and other emerging technologies. His company, Pixelynx, founded with Richie Hawkins, positions itself at the intersection of music and technology, focusing on creating an “interactive music ecosystem” and new digital and meta experiences. By extension, Korus focuses on AI-generated music composition. Together, these forward-thinking approaches exemplify how EDM artists are increasingly becoming tech pioneers and even funding new tech innovation.
Beyond Deadmau5, numerous EDM artists are expanding their horizons. For instance, The Chainsmokers have ventured into the world of film production, and Skrillex's collaborations extend into video game soundtracks. These forays illustrate how EDM artists are not limiting themselves to music but are exploring varied avenues of creativity and innovation, often leveraging technology to enhance their artistic vision.
The synergy between technology and EDM is a testament to the genre's adaptability and continuous evolution. In the short term, this relationship suggests a future where EDM artists will increasingly become multifaceted digital creatives, leveraging new technologies to engage fans in unprecedented ways. From virtual reality concerts to AI-assisted music production, the possibilities are boundless, indicating an exciting era for EDM and technology convergence.
