WE DO MERCH DIFFERENTLY
FROM BASIC
TO DESIGNER
It all begins with a foundational system of over 80 designs across a wide variety of apparel and accessory categories, created by our expert design studio in New York City.
Silhouettes and cuts were carefully designed to fit the body, beyond the expectations of a basic t-shirt or hoodie.
Materials, trims, prints and patterns ensure every style is fully customizable for each artist.
DESIGN INSPIRATION
We begin with an artists vision and inspiration, drawing from original artwork, images and samples.
We research current fashion and cultural trends, to ensure each style feels fresh and offers long-term value.
FOCUS ON DETAILS
We focus on materials and details that connect to the qualities of the music and offer the unexpected.
Each style stands on its own, without necessarily requiring the obvious band logo or graphic.
Graphics can activate augmented reality layers via phone or glasses.
Photographic prints can evoke a particular time and place for exclusive products.
GRAPHICS & COLOR
Vibrant, colorful prints, expertly placed on the garment, stand out from typical logo and placement prints.
FULL COLLECTION
A full assortment allows for a full-spectrum of prices attracting a wider range of customers.
We develop a full assortment of styles that coordinate together via color, print and details, all with an overall theme.
Fans can create and wear full looks with their favorite band merch and be part of an “in-the-know” community.
Creates opportunities to up-sell and cross-sell, optimizing customer sales.
INCREASE SALES & ENGAGEMENT
Collections are developed as part of an overall tour sales strategy to ensure correct offer and inventory.
PLUS…
ADD A DIGITAL DIMENSION
Patches and visual totems activate digital skins and AR layers that can be used to take selfies, group photos and more.